Logos Design Part 1

Ah...My first logo design. I did these designs for Benefarm Machinery in 2006 and the challenge is, they wanted their logos to be using the first letter of their Company name, which is "B". So I did researches and looked for samples I can get the ideas from. These are the best four results:


Creating depth for the "B" creates boldness and also made the letter looked pretty solid.


Since Benefarm's business is about tractors and excavators, I decided to draw out the outline of the scoop and combined it with the letter "B". It has it's strength in terms of the combinations, however, the client decided its a little too complicated for them.

Wanting something simpler, I decided to combined the bold letter with the tractor outline itself. The third one was the recommended design, however, the client find it too conceptual for them and requested for something without the outline.


So, they finally chose this. The first one with the red wheel. This kind of design says it all, simplicity is always the best. I still grinned every time my partner pointed out the design on the online yellow pages. It's a good training ground for me and look forward to do more to sharpen my graphic skills.